The C-Word with Lena Dunham

I inherited a stack of 1940’s sheet music from my grandmother’s childhood piano lessons. One particular defacement of a Judy Garland piece struck me, next to a pile of seemingly untouched Sinatra, Spitzer, and Berlin covers. Children have been taught for generations that women facing adversity are crazy the C-Word.

Magazines and tabloids have been used to exploit women for decades – but the notion of crazy women goes back even further.

The new look keeps some brand equity, and expands on the history that we hope to convey.